![]() ![]() Gather local market and customer insights, and feed information back to Upstream Product Management (to influence product strategy and roadmaps).Ensure compliance of local marketing materials with regulatory requirements (Q&R review).Design campaigns across lifecycle of Sensory products to drive profitable growth.In coordination with Sales teams drive campaigns in respective geographies to promote products and solutions.Identify new customer leads, based on customer scan, competitive intelligence, and understanding of market needs.Generate leads in new and existing markets.Work with Field Sales team to enable them to conduct presentations ahead of new product launch and in general to have a coordinated market communication.Influence the development of channel strategy for our offering.Develop marketing communicates strategies and collateral.Define and implement launch strategy for US market including any required localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and clinical advocates, development and management of reference sites.Lead the launch/and product introduction of new solutions, services and enhancements.Prepare and plan, together with Downstream Global Marketing Manager and US Sales Director, the market introduction of new products, including promotion material and product information, in order to generate the largest impact in the market.Analyze the market, the competition, and trends of the US market.She/he will not be responsible for the realization of the sales, but support this and is accountable for the execution of compelling market introductions. He/she also enable the SBU to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap. She/he understands and anticipates customers’ needs and strategically position products/solutions to generate leads for the field. She/he works closely with the Sales team and Upstream Marketing product managers to articulate the value proposition, and drive positioning and promotion within the US market. The primary responsibility of the Downstream Marketing Manager is to lead the end to end new product introductions in the US. The Downstream Marketing Manager ensures that each individual market can fully exploit the sales and profit potential of the Strategic Business Unit products/solutions. Downstream Marketing Manager US, Sensory ![]()
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